How to Register a Trade Name with the Dubai DED?

Registering a trade name is a crucial step in establishing your business in Dubai. It involves registering your company\’s name with the Department of Economic Development (DED) in the UAE. This registration is mandatory, and your chosen trade name must be unique and not resemble any other existing commercial entities. Before obtaining a trade license, all companies in the UAE must reserve their trade name through this process.

Understanding Key Concepts: Trade Name, Trademark, and Legal Name

Trade Name A trade name is the name under which a company operates and is recognized by the public. It’s also referred to as a \”doing business as\” (DBA) name. In Dubai, registering the trade name is one of the essential steps in the company registration process.

Legal Name The legal name is the official name of a business or individual registered with the government. It must include a designation such as LLC or LLP, indicating the legal structure of the entity. This name is used for official interactions with government bodies.

Trademark A trademark is a brand identifier that includes logos, symbols, and other distinguishing marks used to differentiate a company’s products or services. Trademarks are registered with the Ministry of Economy in the UAE, although this registration is optional. An example would be McDonald\’s as a trade name, with \”McDonald\’s Corporation\” as the legal name, and the golden arches as a trademark.

Government Authorities Involved in Trade Name Registration

• Department of Economic Development (DED): The DED is responsible for approving and overseeing the trade name registration process. It plays a vital role in shaping Dubai’s economy by promoting a diverse and innovative business environment.

• Ministry of Economy: This ministry supports the growth of national enterprises and the regulation of SMEs, among other responsibilities. It is also involved in the registration of trademarks.

Procedure for Trade Name Registration

1. Selecting a Name According to Rules and Regulations The trade name must comply with specific rules and regulations set by the DED. These rules include ensuring that the name reflects the business activity, is not offensive, does not include references to religion or government entities, and does not use names of global brands or geographical locations inappropriately.

2. Check the Availability of the Trade Name After selecting a name, you must check its availability using the public service provided by the Local Ministry of Economy.

3. Reserve Your Business Name Once you have chosen and confirmed the availability of your trade name, you must reserve it with the DED. This step is necessary before obtaining a trade license. The reservation can be done online or by visiting the DED office.

4. Make the Payment You can make the payment for the trade name registration online or offline. The payment must be made within 72 hours of receiving the payment voucher. A trade name certificate is valid for six months, after which it must be renewed if not used.

Fee Structure for Trade Name Registration

1. Basic Trade Name Registration: AED 620.
2. Distinctive Features: Additional fees ranging from AED 1,000 to AED 2,000.
3. English Names (Non-translatable to Arabic): AED 1,000.
4. Regional References (e.g., \”East,\” \”West\”): AED 1,000.
5. Trade Names with \”Gulf\”: AED 2,000.
6. Abbreviations: AED 2,000.
7. Numerical Names (Written in Words): AED 2,000.
8. Part of the Name as a Label: AED 1,000.
9. Foreign Words (Non-Arabic): AED 2,000.

Why Tycoon Documents?

Tycoon Documents can assist you in navigating the complexities of starting a business in Dubai, including the trade name registration process. Choosing a trade name involves understanding various laws and regulations, but Tycoon Documents is here to guide you through each step, ensuring that your business setup is smooth and compliant. Feel free to contact us for more information and support.