Social media influencers in Abu Dhabi must now get a special licence to legally work and do business in the UAE. This new rule, from the Abu Dhabi Department of Economic Development (ADDED), is part of the latest regulations for content creators and influencers who want to participate in online advertising.
Not only influencers but also companies planning to work with them must apply for the necessary licences before starting any contracts.
The new regulations have been in effect since July 1. Anyone wanting to take part in online advertising campaigns should make sure they are aware of the rules.
Who Needs a Licence?
A licence is required for:
- Individual social media influencers operating in Abu Dhabi.
- Groups or collectives of influencers working under a registered company.
- Businesses that hire influencers for promotions.
What is Abu Dhabi’s Influencer Licence?
The Influencer Licence is necessary for anyone promoting brands or products on social media. Having this licence means influencers can legally take part in advertising projects without facing fines or penalties. The fines for non-compliance range from AED 3,000 to AED 10,000. In some cases, companies without the proper licences might even face closure.
To make the process easier, ADDED allows influencers to apply online through the Abu Dhabi government’s website, Tamm.
Additionally, influencers and companies involved in digital advertising must get a permit from the UAE Media Council. This ensures that they follow national and local media guidelines.
What Does This Law Mean for Digital Advertising?
These new rules aim to make social media more transparent and secure. The law helps protect influencers by ensuring they are paid fairly and given legal protection. At the same time, businesses can feel confident that they are working with licensed and legitimate influencers.
Abu Dhabi is joining other emirates, like Dubai, Ras Al Khaimah, and Ajman, in introducing stricter laws for social media. For example, Dubai requires influencers to have a Freelance Trade License, and Ras Al Khaimah has an annual social media licence. Ajman also offers several licence options.
All of these regulations show that the UAE is committed to creating a business environment where both influencers and companies operate in a transparent and compliant manner.
If you’re an influencer or business looking to engage in social media promotions, TycoonDocuments can assist you in obtaining the necessary licences and ensuring that you meet all legal requirements.
