Sell on Amazon ; Build Your Ecommerce Business
Introduction
Welcome to the world of selling on Amazon, a platform that’s revolutionized the way businesses connect with customers. Amazon’s mission to be Earth’s most customer-centric company makes sellers crucial in offering a vast selection of products, competitive prices, and top-tier customer service. For anyone looking to tap into a trusted marketplace with millions of active customers, Amazon provides the perfect opportunity.
Why Sell on Amazon?
With over 300 million active customers globally, including millions in the UAE and the wider MENA region, Amazon offers a vast market for sellers to reach. The numbers speak for themselves: third-party businesses reported $3.5 billion in sales worldwide during Prime Day 2020. Whether you’re a Fortune 500 company or an artisan selling handcrafted goods, Amazon’s retail destination is designed to help you succeed.
Is Amazon Right for Your Business?
Absolutely. Amazon caters to businesses of all sizes, from household names to emerging brands. Small and medium-sized enterprises (SMEs) thrive on Amazon, contributing to over half of the units sold in its stores worldwide. No matter your business type—brand owner, reseller, or entrepreneur—Amazon offers a platform for growth.
Getting Started with Amazon
To begin selling on Amazon, you’ll need to register for a seller account. For a limited time, Amazon is offering Professional accounts with no monthly subscription fee, making it easier than ever to get started. Once registered, you can choose between the Individual and Professional selling plans, depending on your sales volume and the tools you require.
Tools for Brand Owners
Amazon offers a suite of tools designed to help brand owners build, grow, and protect their brands. Enrolling in the Brand Registry can help you personalize your brand and product pages, safeguard your trademarks, and unlock additional advertising options. These tools are invaluable for improving traffic and conversion rates.
Listing Products on Amazon
Creating a product listing is the first step to selling on Amazon. Sellers can match existing listings or create new ones. Each listing requires a Global Trade Item Number (GTIN), such as a UPC, ISBN, or EAN, along with key details like product title, description, images, and relevant keywords. Following best practices for product listings can significantly impact your success.
Delivering Products to Customers
Amazon offers several fulfillment options to suit different business needs:
- Fulfillment by Amazon (FBA): Ideal for best-selling products or sellers without warehousing facilities.
- Amazon Easy Ship: Amazon handles the delivery while you store and pack the products.
- Self-Ship: You manage storage, packing, and delivery yourself.
FBA provides additional benefits, including Amazon’s world-class customer service and returns management.
After the Sale: Managing Your Amazon Business
Making your first sale on Amazon is a milestone, but it’s just the beginning. Amazon sellers are held to high standards to ensure a seamless shopping experience for customers. Key performance metrics like order defect rate, pre-fulfillment cancel rate, and late shipment rate are crucial for maintaining a successful selling account.
Opportunities for Business Growth
Selling on Amazon opens up various opportunities for business growth. Amazon’s advertising solutions allow sellers to reach and engage with shoppers at every stage of the buying process. Ads can appear on search results pages or product detail pages, making them highly visible to potential customers.
For More Details : Amazon Seller Central UAE | Launch Ecommerce Business